Inspired by children's book illustration and character design, this prototyped tissue brand encourages consumers to tame their monstrous cold, allergy, and flu symptoms by simply grabbing a tissue, or "pulling the monster's hair." The brand name, Achoo, is both an onomatopoeia for a sneeze and a catchy, two-syllable word like Kleenex, Scotties, or Charmin—guaranteeing consumer recognition and easily rolling off the tongue (or the nose, we should say). Each quirky, colorful design makes feeling sick a little less miserable.